What we build

Practical AI systems for owner-run businesses.

Pick the problem. We build the system on your own data, and train someone on your team to run it.

Not sure where to start?

Tap anything that is true. We will point you to the right system.

You explain who you are, what you sell and how you price again, to every tool, every time.

Generic answers that could belong to any business in any city.

The buyer checks you online before they call, and what they find is smaller and vaguer than the business you built.

Leads, invoices and noise in one pile, and the lead is the one that waits.

Work done, invoice raised, follow-up forgotten in a busy week.

It happens when somebody remembers, which is to say when things are already slow.

No steady read on the market or on what your rivals are actually doing.

We say what everyone says, so the buyer decides on price.

Enquiries live in heads, notebooks and chat windows, and leads go missing between them.

The ageing exists somewhere, but not in front of you on the day it matters.

The message arrives while you are on the floor, and by evening the buyer has moved on.

One polite reminder, then silence, because nobody enjoys making that call twice.

Everybody knows the number. Nobody has a plan that changes it.

Talk to us about these

Start here

3 systems

Find out where AI will pay, before anything is built.

Readout in 10 days

AI Opportunity & ROI Clinic

One session that shows where AI will earn money in your business, and what to do first.

Three opportunities, costed in rupees
A 90-day priority list
The fee counts towards any build

See the details

Who it is for

Owners who are exploring and want a number before they commit; heads of sales, accounts or operations who need a business case.

Everything included

90-minute founder interview; AREX-lite score; top five opportunities; ROI estimate for the top three; 90-day priority; 45-minute readout within ten days
ROI Sprint (website format): half-day working session with the owner and two department heads; 3–10 workflows costed on your numbers; effort-versus-payback matrix; one-page business case; the ROI model in Sheets handed over
The Clinic fee is credited in full against any build booked within 30 days

How it works

Day 0 Book; send last 12 months of sales, receivables and enquiry counts (or estimates)
Day 1–7 Interview or half-day session
Day 10 Readout with the ranked list and rupee estimates; scoped proposal for the first build

What we measure

Rupee value of the top three opportunities identified.

Not included

Implementation
Detailed financial audit
Vendor selection beyond the tool stack recommendation

Questions

How is this different from AREX?

The Clinic answers 'where is the money' in one session; AREX scores your readiness across five dimensions, benchmarks you and plans 90 days. Above ₹2 crore, take AREX; the Clinic fee credits toward it.

What do I need to bring?

Rough numbers are enough: monthly enquiries, quotes, overdue receivables, hours spent on MIS.

1 week

AREX AI Maturity Assessment

A score out of 100 for how ready your business is for AI, with a 90-day plan.

Scored on your own data
Compared with businesses like yours
Your first build scoped

See the details

Who it is for

Any owner-run business; the front door for firms above ₹2 crore who want a plan before a build.

Everything included

90-minute owner interview and a review of your data and processes
AREX score out of 100 with the five dimension scores
Top three opportunities with rupee estimates
Prioritised 90-day plan with a named owner per system
60-minute readout and a scoped proposal for the first build
AI-risk and DPDP-lite module: shadow-AI inventory, customer-data handling, vendor/API checklist, AI-use policy template
Fee credited in full against any build within 30 days of the readout

How it works

Day 1 Interview and data access
Days 2–5 Scoring, benchmark, plan drafted
Day 7 Readout and proposal

What we measure

AREX score and re-score at 90 days.

Not included

Implementation
Legal or compliance certification (the module is operational guidance, not certification)

Questions

What is AREX?

ScaleGuild's AI Readiness & Execution Index: a five-dimension, 100-point diagnostic calibrated for MSMEs, the small-business equivalent of the Exponential Quotient.

Is the fee really credited?

Yes, 100%, against any Agent Sprint, Money System, Cockpit custom build or Team Pack booked within 30 days of the readout.

2–3 weeks

AI Organisation & Team Roadmapwith ROI case

A six-month AI plan across your departments: who owns what, and what each step pays back.

A map of the work in every department
Payback worked out for each idea
A clear order to build in

See the details

Who it is for

Owner-managed firms above ₹10 crore with three or more department heads; multi-plant or multi-entity groups.

Everything included

Workflow map across sales, accounts, operations, dispatch and HR
Use-case register with rupee ROI and effort per item
'Who commands what': team design with a named owner per system
Tool stack and monthly cost sheet (subscriptions, platforms, usage)
Six-month build sequence with milestones
Board-ready readout (60 minutes) and a written plan of 20–40 pages
AREX fee credited if booked within 30 days of the AREX readout

How it works

Week 1 AREX (if not done), interviews with the owner and department heads, data review
Week 2 Use-case costing, team design, tool stack
Week 3 Readout and plan; scoping of the first two builds

What we measure

Builds started within 60 days of the readout; rupee value of the prioritised use cases.

Not included

Implementation
Vendor procurement
Change management beyond the readout

Questions

Is this the free 90-day blueprint from the event?

No. The event blueprint is a one-page, self-completed template. This is consultant-led, process-specific, costed and owned.

Get paid

2 systems

Get paid faster for work you have already done.

Live in 4–5 weeks

The Money System

Overdue invoices get followed up on WhatsApp, email and calls, every day, in your tone.

Reads your Tally, changes nothing
Reminders and calls in your language
A Monday report of money coming back

See the details

Who it is for

Trading, manufacturing and distribution owners with ₹5 lakh or more stuck past 60 days, a team of three or more, and two hours a week during the build.

Everything included

Receivables ageing screen pulled read-only from Tally (this is the Cash Cockpit, included)
Tiered follow-up sequence: WhatsApp on day 1, 7 and 15, then email, then a call — in a tone you approve first (draft-and-approve or fully automatic)
AI calling collector in Hindi, Marathi, Gujarati or English with TRAI DND scrub, consent capture and 'this is an automated call' disclosure; recordings stored in India
Promise-to-pay log and escalation list for your team
Weekly 'money coming back' report on WhatsApp every Monday
A named collections owner in your team, trained on the system
AREX assessment and six months of The Guild included
Run by ScaleGuild for a minimum of three months; usage (telephony, model) billed at cost, about ₹5–6 a minute

How it works

Week 0 Qualifier call, Tally access (read-only), customer list and tone preferences
Weeks 1–2 Ageing screen live; follow-up sequences prototyped on your real debtors and approved by you
Weeks 3–4 Calling collector scripted in your language, compliance pack applied, test calls to your own numbers
Week 5 Seven-day supervised launch; named owner trained; weekly report starts
Monthly ScaleGuild runs it: monitoring, prompt and script tuning, monthly review call (about four hours a month)

What we measure

Overdue over 60 days (₹ and %), days sales outstanding, share of promises kept — measured weekly from week 6.

Not included

Legal notices or recovery-agency work
Changes to your ERP or Tally
More than two entities (quoted separately)
Dispute resolution with customers

Questions

Will my customers be offended by an automated call?

The first two touches are WhatsApp messages in your tone, the call comes only after 15 days, discloses that it is automated, and a human in your team takes the final call on any account you flag.

Is this legal?

The compliance pack covers TRAI DND scrubbing, consent capture, automated-call disclosure, a DPDP notice and India-hosted recordings. It is applied before the first call is made.

My Tally is on one PC in the office.

We connect read-only through a connector or a scheduled export. Nothing is written back to Tally.

What if it does not collect anything?

You see the weekly report from week 6. If overdue over 60 days has not fallen by at least the value of the run fee within 90 days of go-live, the next three months of run fees are free (proposal — see the package builder).

Live in a week

Cash Cockpit

One screen from your Tally: cash for the next 13 weeks, and who owes you.

A 13-week cash view
Overdue customers at a glance
A WhatsApp summary every Monday

See the details

Who it is for

Any owner-run business on Tally, ₹2–50 crore, and the CA who looks after it.

Everything included

Tally read-only sync (no changes to your books)
13-week rolling cash view with runway in weeks
Debtors past 60 days by customer, with trend
Six-metric owner board with thresholds you set (cash, overdue, pipeline, top-customer share, stock days, payables)
Weekly WhatsApp summary every Monday at 8 AM
Monthly AI commentary: what moved, why, what to look at
Owner + CA login (Founder plan); up to five users and a monthly review call (Team plan)
Optional modules: supplier concentration and risk; customer concentration and churn

How it works

Day 1 Connector installed on your Tally; data check with your accountant
Day 3 Board live with your thresholds
Week 2 First Monday summary; monthly commentary from month 1

What we measure

Weeks of runway visible; debtors over 60 days trend; time to MIS (target: Monday 8 AM without calling anyone).

Not included

Bookkeeping or corrections to Tally
Audit or statutory work
Multi-entity consolidation on the standard plan (custom build)

Questions

Is my data safe?

Read-only access, hosted in India, one company per account; nothing is written back to Tally.

We are on Busy or Zoho Books.

A custom connector is quoted after a short call; standard plans are Tally-first because that is what most of the room runs.

Why per company and not per user?

Owners count users. The value is the model, the thresholds and the commentary, not seats.

More enquiries

2 systems

Answer every enquiry, and win more of them.

Live in 2–3 weeks

Lead-to-Order Engine

Every enquiry gets a reply within a minute, and is followed up until it is won or closed.

WhatsApp, email, web and calls in one place
Instant first reply, approved by you
Nudges before a lead goes cold

See the details

Who it is for

Owner-run businesses receiving 30 or more enquiries a month across channels: manufacturers and traders with B2B enquiries, dealers and distributors, clinics, institutes and service firms.

Everything included

One capture point for WhatsApp Business, email, website form and missed calls
A five-stage pipeline (New → Qualified → Quoted → Follow-up → Won/Lost) in Sheets, Zoho CRM or Airtable
Instant first-reply agent that drafts from your context pack, in your tone; approve-before-send for the first 14 days
Lead scoring and routing to the right salesperson
Stale-deal nudges on day 2, 5 and 10 to the owner and the salesperson
Daily 8 AM lead digest on WhatsApp
Named operator in your team trained; SOP and acceptance test handed over
30 days of care, then an optional care plan
Pairs with the Enquiry Engine: its landing block, broadcasts and Google Business Profile messages all land in this pipeline

How it works

Week 0 60-minute scoping call; context pack set up (or reused from the day)
Week 1 Prototype on 50 of your real messages; you approve the replies and the stages
Week 2 WhatsApp API, email and pipeline connected; routing rules set
Week 3 Seven-day supervised launch; operator trained; handover
Day 30 Review call: first-reply time, enquiry-to-quote rate, leads with no next step

What we measure

Median first-reply time (target under 5 minutes), enquiry-to-quote rate, leads with no next step (target zero at day 30).

Not included

Custom CRM development
Paid advertising or lead generation
More than one integration on the standard build

Questions

Will it say something wrong to a customer?

For the first 14 days every reply is drafted and approved by your team; you switch to automatic when the tone is trusted.

Do we need WhatsApp API?

Yes for volume; we onboard you with a platform partner and use opt-in lists only, per DPDP and WhatsApp policy.

We already use Zoho.

It plugs into Zoho CRM, Sheets or Airtable; we do not replace your CRM.

Live in 2 weeks

Enquiry Engine

Steady marketing that brings in enquiries, with every reply landing in one pipeline.

Google Business Profile set up
12 posts a month, in your tone
A monthly report of enquiries by source

See the details

Who it is for

Owners spending under ₹25,000 a month on marketing who want enquiries rather than likes: D2C brands, clinics, institutes, dealers and B2B manufacturers with a catalogue. Buyers of the Lead-to-Order Engine first of all.

Everything included

Positioning one-pager drafted from your context pack and a 45-minute owner interview: who you are for, why you, proof
Google Business Profile set up or optimised: categories, services, photos, ten Q&As, review-reply templates
One landing block (on your site or a standalone page) with WhatsApp click-to-chat and a form, wired to the Lead-to-Order capture point
Twelve posts a month (LinkedIn, Instagram, Google Business Profile) drafted by AI in your tone, approved by you, scheduled
Two WhatsApp broadcasts a month to your opted-in customer list (re-activation, new product, festival), replies captured in the pipeline
Monthly Enquiry Report from Lead-to-Order data: enquiries by source, first-reply time, enquiry-to-quote rate
Buyers without Lead-to-Order get the capture point in miniature (WhatsApp + form → Sheets pipeline), so upgrading is a switch-on
30-day review call; then a monthly rhythm

How it works

Week 1 Owner interview; positioning one-pager; Google Business Profile optimised; landing block live and wired to the pipeline
Week 2 First month's twelve posts approved and scheduled; first broadcast to the opted-in list
Monthly Content pack approved, two broadcasts, enquiry report, one 30-minute review

What we measure

Enquiries captured per month by source against the month-0 baseline; opted-in list growth; first-reply time and enquiry-to-quote rate from Lead-to-Order.

Not included

Paid-ads management above ₹25,000 a month of spend (quoted separately)
Video production
Website redesign (a landing block, not a site)
Buying lists — opted-in customers only, per DPDP and WhatsApp policy

Questions

How is this different from an agency?

It is built to produce enquiries that land in one pipeline and get followed up, not content for its own sake. The monthly report comes from the pipeline, so you see enquiries and quotes, not reach.

Do I need the Lead-to-Order Engine?

No, but it is where the value compounds: the Engine replies in under a minute and chases every enquiry the marketing creates. Without it you get the capture point in miniature and a Sheets pipeline.

What if enquiries do not go up?

If enquiries captured in month 2 are not above your month-0 baseline, month 3 is free (proposal to calibrate after the first ten).

Save time

3 systems

Hand repeat work to AI, so it stops waiting for you.

Live in 3 weeks

Agent Sprintone AI colleague

Pick one job that wastes time or money. We build one AI colleague to do it.

Quotes, reminders, reports or your inbox
You approve it before it goes live
Handed over to someone in your team

See the details

Who it is for

Owners with one painful leak and a person who will command the agent.

Everything included

Choose from the menu: The Collector (payment follow-up) · Speed-to-Lead (enquiry reply) · The Quoter (RFQ to quotation draft) · Daily Digest (MIS at 8 AM) · Inbox Sorter · Delivery Watch (dispatch and status updates) · WhatsApp Voice
Prototype approved before the balance is paid
One read-only integration (Tally, CRM, Sheets or WhatsApp)
Seven-day supervised launch and a ten-check acceptance test
SOP, handover to a named operator, 30 days of care
Platform and model usage passed through at cost

How it works

Week 0 Scoping call: the job, the input, the output, the owner
Week 1 Prototype on your real data; you approve
Week 2 Integration and testing
Week 3 Supervised launch; handover; care begins

What we measure

Set per agent at scoping: e.g. Quoter — quote turnaround from days to under two hours; Collector — promises kept; Digest — MIS delivered by 8 AM daily.

Not included

Multi-agent systems
Custom user interfaces
Mission-critical financial actions without human approval
More than one integration (Integrated tier)

Questions

Which agent should I pick?

The one that maps to your loudest pain: leads → Speed-to-Lead; quotes → Quoter; collections → Collector; visibility → Digest. AREX or the Clinic tells you in rupees.

What happens after 30 days?

The care plan keeps it running as prompts, APIs and your data change. Without it the agent is yours to maintain.

Ready in 14 days

Chief of Staff setup

ChatGPT or Claude, set up with your documents, prices and tone, so it knows your business.

Your key files loaded in
Shortcuts for your three most common tasks
One team member trained

See the details

Who it is for

The owner who uses no AI today, and the solo operator.

Everything included

Business DNA file: offer, pricing, customers, tone, policies, FAQs
A Claude or ChatGPT Project with memory and your five most-used documents
Three Skills: your highest-frequency, highest-value and most-disliked task
Prompt library by role (owner, sales, accounts, operations)
Ten-question acceptance test you run yourself
Handover to one team member; 30 days of tuning

How it works

Day 1 45-minute interview and document collection
Day 7 Project and Skills delivered; acceptance test
Day 14 Handover to one team member
Day 30 Tuning call

What we measure

Weekly active use by the owner and one team member; tasks a week done with it.

Not included

Employee-wide knowledge base (Company Brain, quoted)
Custom software
Integrations (that is an Agent Sprint)

Questions

Claude or ChatGPT?

Whichever you already pay for; the Business DNA file works in both. Business plans do not train on your data.

Is this just a chatbot?

It is the foundation every agent reuses: the same context pack feeds the Quoter, the reply agent and the Cockpit commentary.

4–12 weeks

Custom AI App, CRM or ERP layer

Software built around how you work: a CRM, a dealer portal, or a layer on top of Tally.

A clickable prototype before we build
Weekly demos while we build
You own the code

See the details

Who it is for

Firms above ₹10 crore after AREX or the Roadmap; the 'we outgrew WhatsApp and Sheets' stage.

Everything included

Four sizes: mini-app or internal tool · workflow app or department portal · AI CRM layer or vertical app · custom CRM/ERP, discovery-led
Discovery → clickable prototype → build → user acceptance → handover with source code and documentation
AI built in where it pays: drafting, classification, summaries, alerts
Care plan after handover

How it works

Week 0 Paid assessment or Roadmap first
Weeks 1–2 Discovery and prototype
Weeks 3–8 Build in sprints with weekly demos
Final week UAT, training, handover

What we measure

Weekly active users; the business process it replaces (e.g. quote cycle, dispatch tracking) measured before and after.

Not included

Anything sold from the stage
Unscoped 'phase 2' features
Data migration from legacy systems unless scoped

Questions

Why only after an assessment?

Because 'one CRM' usually means six integrations and a portal. The assessment makes the scope and the price honest.

Learn AI

3 systems

Build the skills inside your own team.

12 weeks

12-Week AI Mastery Cohort

Twelve weekly live sessions where you and one team member learn to run AI in the business.

90 minutes every Saturday
Finish with one AI system running
Recordings and six months of support

See the details

Who it is for

Owners plus the one person who will actually run the systems. Foundation track for owners new to AI; Builder track for those who want agents and vibe-coded tools.

Everything included

12 live sessions (Saturdays, 90 minutes) plus four clinic weeks
Two tracks: Foundation (L1–L2) and Builder (L3+); cap 25 per track
Week-by-week: 1 AREX baseline + context pack · 2 prompts and documents · 3 sales and follow-up · 4 finance and MIS from Tally · 5 operations and SOPs · 6 clinic · 7 WhatsApp automation · 8 agents with n8n/Make · 9 dashboards · 10 voice and calling · 11 ROI, risk and DPDP · 12 capstone demo and AREX re-score
Capstone: one agent live on your own workflow
Lifetime recordings, the recipe library and the Build Book
Six months of The Guild (weekly office hours, WhatsApp group, monthly clinic)
Certificate of completion; second seat from the same company at a reduced price

How it works

Before AREX baseline questionnaire
Weeks 1–12 Saturday sessions with homework applied to your business; clinics in weeks 6, 9, 11 and after 12
Week 12 Capstone demo to the cohort; AREX re-score
Months 4–6 Guild continues: office hours and clinics

What we measure

Capstone live at week 12; AREX delta; hours saved a week reported by participants.

Not included

Done-for-you builds
Unlimited 1:1 (Guild Plus adds two calls)

Questions

What if I miss a session?

Recordings within 24 hours; clinics catch you up.

Language?

Hindi–English mix; materials in English.

Refund?

Attend the first two sessions; if it is not for you, full refund. After that, no refund, but your seat can transfer to a colleague.

One day, on site

In-house AI Daycustomised team training

A one-day workshop at your office, where each department builds something it will use.

Up to 50 staff
Four department tracks
A check-in after 30 days

See the details

Who it is for

Firms above ₹10 crore, and the member companies of business associations.

Everything included

Pre-training assessment (AREX-lite for the team) to pick the four department builds
One day on site: four department tracks, each leaving with a working workflow
Department playbook: prompts, SOPs and the Business DNA per department (add-on)
30-day check-in call and usage report
Certificates for participants

How it works

Two weeks before Assessment and document collection
The day 9:30–17:30 on site
Day 30 Check-in and usage report

What we measure

Workflows live per department at day 30; staff active on the playbook.

Not included

Custom software
Ongoing consulting (Fractional AI Officer)

Questions

How is this different from the public AMPLIFY day?

It is built on your data and your departments, closed to outsiders, and ends with a playbook your team keeps.

Within a week

1:1 Founder Consulting

An hour on your business with a senior advisor: where money leaks, and what to fix next.

60 minutes on your numbers
Written next steps within a day
The fee counts towards any build

See the details

Who it is for

Owners who want a second opinion before a build; Roadmap buyers between phases.

Everything included

60-minute working session with a ScaleGuild principal
Written next-step note within 24 hours
Session packs for a quarter of decisions and on-site working days, scoped to the business
Fee credited against AREX or any build within 30 days

How it works

Book Pick a slot; pay; fill the 10-question intake
Session 60 minutes on your numbers
Within 24 hours Next-step note

What we measure

Share of sessions that end in an AREX or a build.

Not included

Implementation

Questions

Why is it not priced on the site?

Because every engagement is scoped to the owner and the decision in front of them. The intake call sets the scope; the fee is credited against AREX or a build so the session is a scoping step, not the destination.

How it works

1Tell us what is slowing you down
Two minutes on the form, or a WhatsApp message.
2Get a straight answer
We reply, usually the same day, with what it takes and what it costs.
3We build it with you
On your own data, and we train someone on your team.

Tell us what is going on.

We reply on WhatsApp, usually the same day.

We do not publish prices, because each system is scoped to your business. You get a clear number when we reply.